Our Services
Quantitative Market Research
Expertly crafted online surveys that bring your target customer to the table to share their thoughts and experiences. Applied statistical methodologies leverage your customer's thoughts into meaningful insights to the questions that you need answered.
- Eye Tracking
- Geo-fencing Surveys
- Video Integrated Feedback
- Segmentation
- Pricing and Turf Analysis
Qualitative Market Research
Anyone can talk to your customers, experts can delve in and deeply understand the underlying motivations and meanings behind what they say. Welcome to our world -- trained moderators that capture the Aha! in the conversations.
- In-depth Interviews
- Ethnographies
- Store Intercepts/Shop-a-longs
- Focus Groups in Person and On-Line
Data Science
With over 20 years experience in understanding research, data science is what we do. Today, machine learning assists us in applying data analytics to capture useful insights from giant data sets.
Market Integration
PathWerk doesn't just leave you with the research report, we work closely with creatives to execute the findings in the most relevant way for your customers.
About Us
Kristin Sharp Anderson
A lifetime of experience engaging with your customers to share their opinions and experiences.